Between Privacy Protection and Data Progression - The GDPR in the Context of People Analytics

  • Nella Junge
Keywords: people analytics, privacy, data protection, General Data Protection Regulation (GDPR), datafication


New analytical capabilities have revolutionized the field of Human Resources (HR). With the incessant creation of data and data sources, a new field of practice has developed: people analytics.However, people analytics raises crucial privacy concerns for employees. The new General Data Protection Regulation (GDPR) is supposed to provide more transparency and stronger protection for individuals. By conducting interviews with experts in people analytics and carrying out a survey with people analytics practitioners, this paper examines how the GDPR can be expected to affect organisations using people analytics and their employees. The results of this research indicate that the GDPR will provide stronger privacy and data protection for employees and still allow organisations to conduct people analytics.


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