Articles

• Preface and acknowledgements

  Birgit Gall, Tobias Kirchhoff, Mira Knauf, Jens Lachmund, Merlin M. Münch, Johanna Richter, Roya Savadkouhi, Louisa Weiss, Tamara Wörner

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• Introduction: Toward a cultural analysis of labelling systems

  Jens Lachmund

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• Constructing environmental friendliness: The case of the German Blue Angel

  Roya Savadkouhi

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• Life-cycle assessment in eco-labelling: Between standardisation and local appropriation

  Merlin M. Münch

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• The art of recontextualisation: How firms make sense of the European ecolabel

  Johanna Richter, Tobias Kirchhoff

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• Conceptual Reflections on a cultural paradigm shift: The example of Fair Trade

  Mira Knauff

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• The complement of political consumerism: Political producerism in the German organic food sector

  Birgit Gall, Tamara Wörner

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• Tactical Consumers: The re-appropriation of organic food labels in everyday practices

  Louisa Weiss

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